So much for chaos and a lack of parity. As the first two rounds of the NCAA tournament have come to an end, the Sweet 16 is loaded with all but two of the top four seeds in each region advancing. Oregon may be wearing the glass slipper right now in the South Region while Auburn seems to be riding high in the Midwest. Truth is, the more you hear about predicted chaos, the more likely normalcy will win out.
Sports fans don’t want to miss the big upset, the Cinderella story, the season changing game. So we throw words out there like chaos and madness. We sell it to you in promos and hype videos, telling you without any shame whatsoever that you don’t want to miss a moment of the madness. Even now, with 14 of the 16 teams remaining among the top seeds in their respective regions, you were sold a bill of goods.
It's the same in entertainment news and pop culture news. We need to lure you in, bring you to the table. This is what we spin masters do.
Now they’ve got you hooked.
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